Welcome to the privacy-free world where everything about you can be known.
AND CAN BE USED AGAINST YOU.
However, it might help us as an Alibi to prove that we were present at a certain site at a certain time
Then again , who cares about privacy. GMAIL scans your emails. Facebook has your entire history. Even after we know they will hand over this information to Government.
Both are top products.
From the Article:
The study found 74% of shops are using technology to track customers when they are in the store, with a quarter of consumers believing it contributes to a positive shopping experience
When explaining how they use data, retailers were divided on what the term big data meant. Some admitted they were collecting data that may not currently be relevant with the hope they could “think of a use for it later”.
However, consumers are more comfortable with some data collection models than others, reacting better to opt-in models such as loyalty cards (trading privacy for freebies?) as opposed to a model where they do not have a choice, such as monitoring footfall or facial recognition.
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