Why Phishing still succeeds?
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Attackers generally take advantage of a combination of five factors when constructing and distributing phishing emails:
1.Timing
Seasonal attacks can be very effective as recipients are likely to be expecting to receive particular messages
2. Emotional status of the target
Attacker might not know which employee is currently under negative stress, there is a good chance that at least one will respond differently due to their level of stress when targeted.
3. Tone of the language used in the email
Specifically design emails to cause alarm but to not give away too much information, hoping instead to prompt the recipient to open the message and follow the instructions within
4. Social media exposure
Many people expose far too much of their personal and professional lives via social networking sites, to the extent that attackers can easily construct a highly convincing message
5. State of mind
Working conditions that lead to exhaustion and/or anxiety can make employees far more susceptible
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