Nature of Cyberattacks changing in ways that we did not expect

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Use of social media to attempt to influence votes or drive division within a nation via Twitter and targeted Facebook advertising campaigns.

Sony hack by North Korea as a pivotal moment when it came to nation states attempting to attack U.S. interests in unconventional ways.

Another social-fueled criminal trend are the rise of "dark markets"
Dark markets that facilitate all matter of crime, from narcotics trafficking, to illegal firearm sales, to identity theft, child exploitation, and computer hacking

More here:
https://threatpost.com/attackers-redefining-objectives-approaches/128276/