Last year was "Targeted Attack" and "Phishing". 2018 is the year of "Targeted Phishing Attack" (used in a "Sextortion" scam)

A key component of a targeted phishing attack is personalization. 

This uses a inverted  threat model: Most phishing campaigns try to steal your password, whereas this one leads with it.

On July 12 a new "sextortion" based phishing scheme began and tricked dozens of people into paying anywhere from a few hundred to thousands of dollars in Bitcoin. What spooked people was that its salutation included a password that each recipient legitimately used at some point online.

https://krebsonsecurity.com/2018/08/the-year-targeted-phishing-went-mainstream/