Smart people (you) setup Google Alerts , Smarter people (Hackers) use your alerts to hook victims into scams or push malware.

When the alert is clicked in the email, or even if the malicious page is clicked in a Google search, the target is taken to a malicious site.

“The best way to protect yourself from these types of low quality and malicious sites, is to specify you only want the “best results” when creating the alert. This can be configured under the alert options at the top of the Google Alerts page,” Abrams suggested


https://www.scmagazine.com/home/email-security/scammers-using-google-alerts-to-spread-malware-fraud-2/