Session replay scripts are used by companies to gain insight into how their customers are using their sites and to identify confusing webpages. But the scripts don’t just aggregate general statistics, they record and are capable of playing back individual browsing sessions. The scripts don’t run on every page, but are often placed on pages where users input sensitive information, like passwords and medical conditions.
Research from Princeton University released last week indicates that online tracking is far more invasive than most users understand
Some highly-trafficked sites run software that records every time you click and every word you type. If you go to a website, begin to fill out a form, and then abandon it, every letter you entered in is still recorded.
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https://motherboard.vice.com/en_us/article/59yexk/princeton-study-session-replay-scripts-tracking-you
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