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This malware not only pops up advertising web pages, but can also send Android notifications, including clickable links, to lure you into generating ad revenue for the criminals.
First, the apps were, at least on the surface, what they claimed: six were QR code reading apps; one was a so-called “smart compass”.
Second, the crooks didn’t fire up the adware part of their apps right away, lurking innocently for a few hours before unleashing a barrage of ads.
Third, the adware part of each app was embedded in what looks at first sight like a standard Android programming library that was itself embedded in the app.
https://nakedsecurity.sophos.com/2018/03/23/crooks-infiltrate-google-play-with-malware-lurking-in-qr-reading-utilities/
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