The Top 10 Most-Clicked General Email Subject Lines Globally for Q2 2018 - The top ones are "password check required" and "Microsoft: Re: Important Email Backup Failed:"

1. Password Check Required Immediately 15%
2. Security Alert 12%
3. Change of Password Required Immediately 11%
4. A Delivery Attempt was made 10%
5. Urgent press release to all employees 10%
6. De-activation of [[email]] in Process 10%
7. Revised Vacation & Sick Time Policy 9%
8. UPS Label Delivery, 1ZBE312TNY00015011 9%
9. Staff Review 2017 7%
10. Company Policies-Updates to our Fraternisation Policy 7%

*Capitalisation and spelling are as they were in the phishing test subject line
**Email subject lines are a combination of both simulated phishing templates created by KnowBe4 for clients, and custom tests designed by KnowBe4 customers



When investigating ‘in-the-wild’ email subject lines, KnowBe4 found the most common for Q2 2018 included:

1. • Microsoft: Re: Important Email Backup Failed 
2. • Microsoft/Office 365: Re: Clutter Highlight
3. • Wells Fargo: Your Wells Fargo contact information has been updated 
4. • Chase: Fraudulent Activity On Your Checking Account – Act Now
5. • Office 365: Change Your Password Immediately 
6. • Amazon: We tried to deliver your package today 
7. • Amazon: Refund - Valid Billing Information Needed 
8. • IT: Ransomware Scan
9. • Docusign: Your Docusign account is suspended
10. • You have a secure message 

https://pressreleases.responsesource.com/news/95983/knowbe4-releases-q2-2018-top-clicked-phishing-report/