Intrusion Deception - Sounds like a nice catchy sales buzz word(s).

Traditional security solutions seek to detect Malware at the point of initial infection, which is largely ineffective for detecting zero-day attacks

Argon Secure is designed to address the current gap in security solutions by identifying advanced Malware both at, and after, the point of initial infection when it attempts to propagate, find valuable data and exfiltrate that data from the network.

The solution will include more than 50 deception techniques embedded in the network infrastructure to force malware to expose itself even after entering a network. For example, malware once installed will start scanning the internal network in search of files that look useful. This action provides an opportunity to detect an attacker in the enterprise by creating a fake network process that emulates network share drives so when malware touches the files, Argon Secure can instantly identify them and push fake files.

The link below has more details:

http://www.theipsguy.com/juniper-networks-adds-intrusion-deception-firewall-protect-enterprises-advanced-malware