New Bill - Consumer Data Breach Protection Act - To make retailers financially responsible.

If there is no incentive to protect our data, they won't do it.

Now, there is one (in the form of surviving penalty).

According to the article:-

Banks and credit card companies have been stuck paying for the damages stemming from hacking of payment data in such crimes, but a new law introduced in California last week seeks to pass the buck right on back to the retailers that spawn the breaches

The bill, AB 1710, would make retailers responsible for notifying customers of any data breach incident, as well as hold them liable for reimbursing customers' financial damages.

The link below has more information:-

http://nakedsecurity.sophos.com/2014/04/10/new-law-seeks-to-make-retailers-financially-responsible-for-data-breaches