Wednesday, April 2, 2014

Wearable Tech - A third of the "early adopters" turn into "early droppers"



Apparently, Marketing and Hype and reality are not in sync here.

I find one of the reasons funny (obviously painful to the buyer)

The other came from someone who definitely wanted it, and used it - but was disappointed when it was superseded within months by the newer version, released by Samsung at Mobile World Congress. "Is that the old one?" the owner was asked by informed friends


According to the article:- 

The advert was blunt: a second-hand Samsung Galaxy Gear smartwatch for sale, priced at "£100 ONO". For a device which cost £299 in September, surely that's a bargain?

Yet after a week advertised on the intranet of an non-technical organisation with more than 10,000 staff, it was still unsold

That observation is strengthened by research from Endeavour Partners in the US, which found that one-third of American consumers who have owned a wearable product stopped using it within six months. What's more, while one in 10 American adults own some form of activity tracker, half of them no longer use it.


The link below has more information:-

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