Thursday, March 27, 2014

"Data broker industry" - What is that? - In 2012 it generated $150 billion in revenue



Apparently, that's twice the size of the entire intelligence budget of the United States government

Read this one along with the my previous post, you get better picture


According to the article:- 

As 2013 came to a close, Sen. Jay Rockefeller (D-W.Va.) issued a scathing report about the role and unchecked power of data brokers. Following a year-long investigation by the Senate commerce committee into the collection, use and sale of consumer data for marketing purposes, he called these companies and their practices "the dark underside of American life."

Federal Trade Commissioner Julie Brill says "your smartphones are basically mini tracking devices" that supply "the kind of information that really talks about who you are on a day-to-day basis."

Brill says. "Consumers don't know who the data brokers are. They don't know the names of these companies."

The largest of these companies -- Acxiom, Datalogix, Epsilon and Experian (this company holds our credit history) -- are bridging together data from the online and offline worlds and selling it to the likes of Facebook, Twitter and others to enhance their respective ad products.


"I think consumers care less than we think in the moment. They care in the abstract sense," Kleinberg says



The links below has more information:


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