I Like the headline of the linked article - Advanced Persistent Threats - the new normal?

However, I still prefer the word "Targeted Attack" as that is what happens more commonly.

SNIPPETS from the Article:-

When a small number of people end up infected by a narrowly-focused attack mounted by artisan operatives in an intelligence service, that damages our economy.

When a large number of people end up infected by industrial-scale plunderers from the cyberunderworld, that damages our economy even more heavily.

Sadly, these two sorts of digital criminality are no longer as compartmentalised as they used to be.

The links below has more information:

http://nakedsecurity.sophos.com/advanced-persistent-threats-the-new-normal/