Oh, by the way, if you lose credit card and phone in the same country then, the geolocation protection will work against you.
MasterCard says, mobile geolocation can deliver payment security - Really or is there an ulterior motive?
The author of this article has a few good points
SNIPPETS from the Article:-
Mobile geolocation data will tell MasterCard that your phone is in the same country (not city) where someone is trying to use your card to make a purchase. If your MasterCard were stolen at Giza and then used to buy a high-res TV in Cairo, MasterCard's new geolocation effort would take a look and decide everything must be fine, because your phone is in Egypt.
"All we care about is whether the consumer has changed the country where they are visiting," said James Davlouros, MasterCard's vice president of global strategic alliances.
Even if MasterCard were narrowing your phone's location down to a city, a neighborhood or a specific street, this isn't a foolproof approach. Say that you keep both your MasterCard and your phone in a purse or a backpack and then that purse or backpack is stolen. There go your credit card and your phone, always together in the shops the thief visits
(The real reason? - Mobile Context)
In the future, they could implement targeted offers, which will be made more relevant by knowing the location of a mobile device, for example in close proximity to a retail store. A research report for Syniverse from economists at SEEC uncovered a market valued of as much as $44 billion for operators providing services to brands based on opted-in mobile subscribers' information, behavior and location -- known as mobile context."
The links below has more information:
No comments:
Post a Comment